Cressi’s legacy of innovation began in 1939 with two brothers who shared a passion for the sea and a gift for technical design and working with their hands. Egidio and Nanni Cressi began by crafting masks and spearguns that would allow them to move and hunt more efficiently in the waters near their home. By 1946 their designs and products had become so popular they founded the Cressi company in Genoa, Italy. Today, although Cressi is a worldwide leader in water sports manufacturing, it is still wholly owned by the Cressi family, and the commitment to innovation is still in the company’s DNA. It has a 60-year history of groundbreaking product development, and has often been the first to bring product advancements to the market. These include the Pinnochio mask, the first dive mask with a dedicated nose pocket for easier equalization, and the Rondine freediving fin, with its innovative long blade for maximum efficiency. Today innovations continue with the crystal silicone and angled lenses of the Big Eyes Evolution mask, and the latest in decompression algorithms of the Leonardo computer. This history of innovation is also made possible by a commitment to manufacture products in Italy at the Cressi facility. An investment in the latest manufacturing equipment and more than 16,000 square meters of roofed space, and the ability to have design and manufacturing process happening side by side has led to the absolute highest standards for quality. It also allows Cressi engineers to quickly develop, test and incorporate the latest materials and technologies. The results today are the same as they were in the beginning, the most advanced and best made products in the world.
The power of a brand is often measured in sales and revenues, and sometimes by its influence or diversity. In all these categories, Cressi stands at the top of the water sports industry. With five divisions serving four distinct markets–scuba diving, snorkeling, spearfishing, swimming–it has established a solid presence in every major economic region around the globe, delivering products to more than 90 countries. Significantly, even through this worldwide growth, Cressi has maintained its commitment to the development and manufacturing of its products at the Cressi facility in Italy. This assures consumers that Cressi gear is truly innovative and made to the highest quality standards rather than a duplication of familiar technology. Originality remains a hallmark of the Cressi name. Of all these measures, perhaps the most significant indicator of Cressi’s strength is the development and support of full product lines across each of its markets. Not only is this a testament to the quality of Cressi products and services, but it also facilitates a powerful synergy. Customers benefit from the power of shared technologies, diverse material sourcing, and a vast network of knowledge and consumer support. It’s the power of the Cressi brand.
Cressi products reach a global market, but the brand and the manufacturing process remain firmly anchored in the place the company was founded. In an age when production is often out-sourced, Cressi’s offices and production facilities remain in Genoa, Italy. This strategic location on the northern shore of the Mediterranean has played a vital role in the company’s historical success and continues to provide it with an important advantage in the market today. Historically, the region is the very birthplace of diving, with an ancient tradition of free divers and then some of the earliest efforts at crafting masks, fins, spearguns and eventually mechanical breathing devices. Cressi was born out of the freediving communities that began to flourish along the coast in the 1930s. As the company grew, its location in Genoa remained important because it offered immediate access to the sea, allowing every product to be tested in real-world conditions. Today, extensive sea trials are a critical part of developing all Cressi products. And, just like Egidio Cressi once did, it is still possible to design equipment in the morning and dive it in the afternoon. Egidio was also famous for his uncompromising standards and for following up to ensure that changes developed from field tests were incorporated into final production. The same thorough design process and strict quality control measures still drive Cressi success.
Cressi’s legacy of innovation began in 1939 with two brothers who shared a passion for the sea and a gift for technical design and working with their hands. Egidio and Nanni Cressi began by crafting masks and spearguns that would allow them to move and hunt more efficiently in the waters near their home.
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